Portfolio: Content Creation

Enjoy a snapshot of the content I’ve written in my 15 years of content creation. My specialities include long-form SEO content, articles, blogs, email and social media.

ZenBusiness Money: Product Launch

ZenBusiness Money was the company’s first launch into the FinTech market. I led the content around the launch, including for the landing page and supporting blogs to drive traffic and build interest on social media. We also created a video and additional helpful content around the launch. View a few of the pages below:

ZenBusiness Money Landing Page
FAQs Page
The Best Invoicing App for 2023
Five Benefits for Small Businesses

ZenBusiness: Long-Form SEO Content

The successful SAAS company needed to increase conversions and show their thought leadership in how to start an LLC in Georgia. I researched the process and wrote the article, which ranked well for them.

Read the entire 3,000+ word article.

Sylvane: Conversion-Focused Article

When COVID-19 made indoor air quality a top news story, I wrote an article highlighting the best commercial air purifiers. In addition to comparing five quality products, it explained more about air purifiers and what to look for in commercial air purifiers. It currently ranks #2 on Google.

Read the entire best commercial air purifiers article.

Quench Essentials: Article and Blog Content

I wrote content for Quench Essentials, an e-commerce website focusing on small home appliances. I wrote an article and video script explaining the difference between juicers and blenders.

Read the entire article and watch the video.

I also wrote various blogs about juicers for the company:

What are the best juicers for health?
How slow are ‘slow juicers’?
Must-have kitchen products for dorms and apartments
Are masticating juicers better?

Guac y Margys Restaurant: Email Campaign & Press Release

An Atlanta margarita bar, Guac y Margys, announced it was opening a second location. They enlisted me to draft email content, social media posts and a press release. The press release was picked up by various local Atlanta news outlets, including Atlanta EaterWhat Now Atlanta and Project Q Atlanta.

Social Media Content

While at Lucas Group, I managed a variety of content projects:

-Day-to-day maintenance and overall strategy for their social media platforms, including LinkedIn (more than 200,000 followers) and Facebook (nearly 10,000 followers).
-Website redesign focusing on responsiveness, user experience and security. View the updated Lucas Group site.
-Content for the military transition team. This included B2B content about hiring military veterans who are transitioning into civilian roles. During my time there, I worked with recruiters to update the Military Hiring Conferences FAQs.

Personal Blog

I wrote a post about how the Atlanta United soccer team transformed the city of Atlanta.

Read the entire blog post.