SEO & Content Management
My background is truly in SEO and marketing content creation. I managed SEO content at SurveyMonkey, ZenBusiness and Sylvane. At ZenBusiness, I helped improve SEO traffic by 30% in under 2 years. One of my most successful articles was a 3,000+ word piece on How to Create an LLC in Georgia.
At Sylvane, I managed their vast Knowledge Center, which is an industry-leading resource for air quality information and updates. During my time there, our Knowledge Center drew over 1 million visits per year.
I reported on performance KPIs, managed the editorial calendar and updated content to drive traffic. I also wrote articles to inspire sales, including one about air purification in offices and helping customers not get scammed on air purification products during covid.
Video Content
Corporate videos are undeniably important. I’ve managed video teams, developed video marketing campaigns, written scripts and stepped in as an unpaid production assistant on countless sets 🙂. Here’s an example of a product video I worked on at VAULT.
The Gay Tennis Store
Did I mention I have a podcast? Well we have a full merch store too. I worked with a designer to bring the shop to life. And I had some fun writing the product descriptions. Check it out (and buy something cute!).
Lead Generation and Sales Content
I’ve also created tons of sales content, including email campaigns, paid ad content and even long-form sales content. While at ZenBusiness, my most successful project was competitor comparison landing pages. These pages took advantage of interest in comparing our services with our biggest competitors. We provided an honest, thorough comparison.Â
My strategy helped these pages earn the highest conversion rate among SEO pages on the site. View the hub and spoke pages.
Additional Corporate Work
- Managed up to 9 direct reports (marketers, videographers, graphic designers, etc.)Â
- Developed new marketing processes and project managementÂ
- Analyzing data and adjusting to maximize marketing performance